nostalgia, ULTRA. was created in Los Angeles by a true lifelong car enthusiast and streetwear pioneer.
Born from a love of foreign cars and the culture that raised us, nostalgia, ULTRA. is more than a brand.
We represent the ones who grew up watching their heroes roll Benzes and Bimmers through the block like royalty.
Our pieces aren’t just clothes — they’re a tribute to the machines, the moments, and the mindsets.

For those who remember and those who will

Founder Bio — Gabriel Davis

Gabriel Davis is the founder of nostalgia, ULTRA. — a brand born from real passion, not hype. His childhood was defined by the kind of cars most people only saw in magazines: a Mercedes 190E 2.3-16V Cosworth, a Porsche 944, and a rare 911 Turbo Targa in the driveway at once. His dad didn’t sell drugs — he sold vision. A true hustler and entrepreneur who always moved with style, confidence, and precision.

That energy shaped Gabriel’s path — blending a lifetime love for foreign cars with the creative edge of streetwear culture. nostalgia, ULTRA. is more than a brand. It’s a tribute to legacy.

Over the years, Gabriel built, restored, and sold some of the most highly desirable machines. But his favorite part? Always handing off the keys — watching a car change someone’s life , turning a dream to reality , and create bonds that last forever.”

With nostalgia, ULTRA., he’s found a way to bring that feeling to more people — especially those who share the same love, but might not have been as fortunate. This brand isn’t just about gear — it’s about giving back, creating access, and putting life-changing keys in the hands of real ones.

@GDavis1984